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Home Page > Advertising > Branding > Why mobile advertising practices are increasingly implemented?

Why mobile advertising practices are increasingly implemented?

Posted: Jul 05, 2011 |Comments: 0
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Mobile Advertising practices are increasingly adopted and implemented by emerging as well as established brand owners. SMS Advertising is becoming one of the latest trends of brand promotion for brand owners and advertisers. Affordable and targeted in nature, Mobile SMS Advertising is one of the easiest means of conveying the brand message to target customers. In this article, let us take a look at some reasons why mobile advertising practices are increasingly adopted by brand owners-

Tremendous increase in number of mobile phones- Today, almost everyone has a mobile handset. There are also various individuals who possess more than one handset. The craze for mobile phones as a portable communication device keeps increasing day by day. Brand owners avail of this opportunity by utilising the same mobile phones as advertising mediums for lakhs of customers. Also an affordable practice of brand promotion, advertising through mobile phone effectively communicates the brand message to those targeted customers who can benefit themselves from the brand messages.

Secondly, the launches of smart phones and embedded applications with various mobile phone devices have enhanced the craze of modern customers. A mobile phone is not just a communication device in today’s world. Music, games, camera, internet and various applications are some embedded features of modern mobile handsets. Advertisers ensure that their brand messages reach those customers who continuously get themselves attached with their handsets (as their extensions). At one point of time, these customers will go through the brand message. If interested, they will consider of buying the product, if otherwise, a delete button helps them get rid of the unwanted message in their inboxes. The advertiser should hence provide an interesting brand message through the mobile SMS advertising campaigns. The brand message should be influencing enough to motivate those customers who read it through their own handsets. Brand advertising requires some tricks and tactics. Advertisers should therefore keep themselves updated about which trend and tactic of brand promotion can be used to influence customers’ buying behaviour.

Marketers have opined that mobile advertising provides more ad spaces for CPA Publishers. This again attracts the attention of those publishers who are keen to partner with mobile advertisers for various promotion campaigns. The advertisers also avail of various benefits by partnering with the publishers.

Last but not the least; mobile advertising is considered one of the bespoken modes of communication for various brands. Brand messages through mobile media reach customers right in their palms or pockets thereby providing easy accessibility to the brand ad. Considering all the above mentioned factors, mobile advertising practices are increasingly implemented by various brand owners/advertisers.

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Home Page > Advertising > Branding > Outdoor Advertising- Interactive & Appealing Method of Brand Promotion

Outdoor Advertising- Interactive & Appealing Method of Brand Promotion

Posted: Sep 13, 2010 |Comments: 0
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Any brand promotion activity which is carried out through outdoor media such as billboards, posters, digital signage’s, electronic kiosks etc comes under outdoor advertising. Outdoor ads provide interactive and appealing brand message ensuring effective brand impression to the TG. It is an interesting fact to acknowledge how an outdoor ad which is visible to customers only when they move outdoors has the capacity to provide persuading brand message. Is it reachability, measurability or impression which provides striking effect on customers through outdoor advertising? The following paragraphs explain how outdoor advertising provides the brand message successfully without any restraint.

Any advertising activity promises good reachability of the brand to its customers. It is the advertiser’s duty to adhere to this promise. The purpose of an outdoor advertising campaign is to influence the buying behaviour of those customers who are on the move. Through visuals and words, outdoor ads provide the brand message in an enticing manner. The importance of visuals, words, colour schemes etc are briefly discussed in the following paragraphs.

Importance of visuals in outdoor ads

Visuals play an important role in any outdoor advertising campaign. Outdoor ads barrage the brand message through attractive visuals. A picture is mute poetry’. If the image or picture has the ability to provide the brand message, it is no surprising to discover that outdoor ads can be designed only through visuals. The right image which provides the right brand message can easily fulfill the purpose of the promotion.

Importance of words in outdoor ads

The importance of words in any advertising campaign is not a new topic of discussion. Advertisers hire experts such as copywriters principally to provide the ad copy of a brand. However, the usage of words in outdoor advertising is conditional in nature. The ad copy should be short, crisp and easy to comprehend by the target customers. Confusing brand message should be avoided at any cause in brand advertising whether through outdoor or home based media.

Importance of themes in outdoor ads

An outdoor ad is not restricted to any particular theme or appeal. It has full liberty to adopt or apply any theme which suits the promotion activity of the brand. However, advertisers should tactfully persuade the prospective customers’ minds and engage their attention through the theme of the ad.

Importance of colour scheme & location saturation in outdoor advertising

The ebb and flow of brand message through outdoor media depends upon the usage of colour schemes and location saturation to a great extent. Outdoor ads provide flamboyant look to customers (which eventually provide a rich impression of the advertised brand). Besides colour, the location where the ad is placed is also equally important. Outdoor ads should be placed at specific sites such as traffic points, roadsides, street corners etc where passers-by can easily view and read the brand message.

How an ideal outdoor ad should be like?

The assets of an outdoor advertising campaign are to provide good reachability, good impact, good measurability of the promotion activity. Needless to mention that an ideal outdoor ad should be a blend of the right image and the right ad copy, with the right colour scheme placed at an easy to view location.

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Feb 16, 2011

Outdoor Advertising – A Larger than Life Approach of Brand Promotion!

Outdoor Advertising approaches are quite different from other modes of brand promotion. From conceptualizing the brand message to the finalization of the advertising tool, every strategy has to be meticulously planned in order to provide exclusive information about the brand to customers.

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Feb 11, 2011

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Mobile Music Meltdown – Mobile Marketing For Musicians
Musicians can tap into a potential fan base that is 3 times bigger than facebook by using mobile marketing. This digital tutorial takes a band mobile marketing newbie and transforms them into a genius able to sell out venues and build a loyal fan base.
Mobile Music Meltdown – Mobile Marketing For Musicians

www.sumotext.com – or – www.facebook.com Sumotext: Mobile Marketing, SMS Gateway and SMS Marketing. www.sumotext.com www.sumotext.com This short video entitled ‘Mobile Marketing – It’s Lonely at the Top’ illustrates some benefits of mobile marketing — sms gateway and sms marketing. .

Advertise your business with the fastest growing, most convenient way to reach your customers and increase your sales, text45555. Consumers enjoy text marketing because they control who contacts them. Merchants enjoy text marketing because they reach the most interested customers.
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Home Page > Marketing > The Compelling Appeal Of Proximity Marketing

The Compelling Appeal Of Proximity Marketing

Posted: Mar 17, 2011 |Comments: 0
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Don’t you wish you just had a micro-chip in your head that could answer you calls, give you directions, and recommend a great place for Mexican food? Well, that’s a bit extreme, not to mention invasive. But, if you have a GPS and a smart phone in today’s society, you barely even need to think for yourself anymore. Just like those gigantic and cumbersome paper maps are flying out the window, so are coupons clipped from the local newspaper. Advertisers who offer deals and discounts are tapping into a new way to reach their potential customers, that doesn’t require them to dig through the junk drawer for scissors or even to turn on their printers. Proximity marketing is an opt-in’ application that allows advertisers to literally tap their customers as they’re walking or driving by. Yep, you could be standing in the middle of a few restaurants and the one utilizing the application could draw you in through your smart phone with an enticing deal or discount.

These proximity marketing applications let consumers check for nearby deals and receive promotions directly to their phone from local businesses. These apps utilize the phone’s GPS capabilities to figure out where the consumer is and if they’re nearby, shoot them a little compelling deal for restaurants, stores or services in their immediate area. These proximity marketing apps not only help consumers to find nearby stores and restaurants, they are also capable of helping them make real-time reservations, post feedback, and even submit reviews. Bottom-line bonus for the “slow in the beginning of the week” restaurants and mom and pop stores who can now enjoy greater foot traffic if they send out a compelling enough offer.

Proximity marketing companies allow their advertisers to direct potential consumers to locations in their vicinity while simultaneously providing information about the products or services they offer. When this information is combined with incentives such as coupons and vouchers, you have a compelling combination of both information and money-saving incentives. While this type of marketing may seem invasive to some consumers, there are an equal number of consumers who are on-board to receive these potentially cash-saving messages to their smart phones. Our smart phones have successfully become the vehicle that bridges the internet with the physical world and there’s no slowing down now. Proximity marketing is here to stay and the apps are becoming “must-haves” for today’s savvy consumers.

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To know more about proximity marketing and advertising deals and coupons through cell phone marketing, visit SBClick.com

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I am going to discontinue my Sprint cell phone service. Will I be able to call 911 on that phone?
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Home Page > Advertising > Branding > What is the importance of Outdoor Advertising in a commercialised age?

What is the importance of Outdoor Advertising in a commercialised age?

Posted: Feb 25, 2011 |Comments: 0
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Brand promotion through outdoor media is considered effective and relevant with the changing scenarios of time. Modern advertisers heavily invest in outdoor advertising to promote their brands. The oldest yet one of the most effective means of brand promotion, outdoor ads still recreate the magic of advertising through outdoor media.

Today’s world is becoming more and more commercialised. The upfront of brand awareness of brands and the ceaseless growth of commercialization, both contribute to the rising requirement of more and more brand promotion solutions. Advertising, as a brand promotion means is considered important and essential to create brand impression on the target customers.

From the perspective of outdoor advertising, various interesting observations have so far been made by experts. Outdoor ad practices such as airport advertising, mall advertising, metro advertising etc are considered synonymous to latest promotion means for modern advertising. Providing a richer and fuller impact about brands to customers, these outdoor advertising practices have created a landmark in making a history of advertising India at present.

Why outdoor media?

Outdoor media has the potential to reach massive group of customers through a single ad. Outdoor ads are exposed in public for customers to access and gather brand information. The buying habit of customers is widely influenced through outdoor media. The reason is simple. Every section of customers moves outdoors for personal and professional reasons. Providing valuable brand information to all these customers, outdoor media of advertising is considered one of the most effective means of promotion products.

Another reason which supports the usage of outdoor media for brand promotion is that, it is a more interactive medium to promote brands. Especially with the introduction of various new age tools, outdoor brand promotion has created its footholds. Airport advertising, metro advertising, mall advertising- all these exclusively adopt the latest outdoor media for brand promotion. With the introduction of brand new tools of outdoor advertising, outdoor ads are not the same anymore. Mostly digitalised, modern outdoor ads at present recreate the magic of promoting brands through richer media.

Outdoor ads will always be in vogue as one of the effective means of brand promotion. The rising numbers of metro stations, shopping malls, airports etc in the country as a whole, further invite the attention of various advertisers to switch to outdoor advertising India. The day doesn’t seem far when outdoor promotion tools will rule the very essence of brand advertising. With a never ending technological growth, advertisers pry to invent and discover many more tools and devices of brand promotion through outdoor mode. For those who newly step in outdoor advertising, more good news and innovations are on the way.

Keep advertising!

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TDI International India Limited is a leading advertising company providing airport advertising, internet advertising, ooh advertising, Delhi metro Advertising Corporation (DMRC), mobile advertising, Outdoor advertising and digital display advertising.

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How to improve your business with various advertising techniques?

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Grab Your Cell and Text Your Name & Email To 914-712-8133 **only write your name and email.. and visit www.KristenDarkenwald.com Mobile Marketing is HERE! And Mobile Marketing will transform the way we market. With more and more people turning to smart phones as the cell phone choice, and the prediction that smart phone purchases will continue to increase, mobile marketing is going to become a very powerful method for marketers. The SMS Marketing portion of Mobile Marketing (text message marketing) is a great way to reach your customers. Let’s face it, you don’t go anywhere without your cell phone. And there are surveys all the time, one recently mentioning how even at home, our cell phones are not very far away. So it is fair to say, as time progresses, and the average person is living a very business lifestyle- our mobile phones will be THE way to stay in touch. And in marketing terms mobile marketing will transform marketing. At the very basic level, SMS Marketing is the very basic use of Mobile Marketing. Simply put, SMS Marketing is text message marketing. Using software to send text messages (sms messages) to subscribers. Smart Marketers that jump on the SMS Marketing Mobile Marketing trend early, will be in a very good position. Using just the SMS Marketing portion of Mobile Marketing alone is going to be powerful for business. SMS Marketing statistics show that text messages are opened within 15 minutes of being sent, and that there is a 97% to 98% open rate …

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Home Page > Technology > Proximity Marketing: A Revolutionary Way to Marketing

Proximity Marketing: A Revolutionary Way to Marketing

Posted: Jun 05, 2009 |Comments: 0
|

Ever since its inception, Proximity Marketing has caught the imagination of advertisers.
It has very soon become one of the preferred ways of advertising. A lot of this can be attributed to the unparalleled advantages that Proximity solutions have to offer. This article aims at discussing some advantages of Proximity Marketing that simply cannot be ignored.

Enormous Potential With around 4.1 billion mobile phones subscriptions in the world, Proximity Marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach Proximity Marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market As compared to other modes of advertising, Proximity Marketing is much easier. It is hassle free and requires minimal time and efforts.

Allows for editing messages almost instantly One of the Hallmarks of Proximity Marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs Proximity Marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, Proximity Marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about Proximity Marketing, Proximity Solutions, and Proximity Marketing Software visit www.Proximity-Ads.com.

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Garrett -
About the Author:

Garrett Amans is associated with Cell Phone Advertising from last few years. He holds a master’s degree in business administration. To know more about Cell Phone Advertising, BT Marketing, Proximity Marketing,Mobile Marketing Advertising visit www.proximity-ads.com

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I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage
What are the different ways to segment a consumer market?
Why is outsourcing such an attractive way for firms to tap into foreign markets? what are the risks of foreign outsourcing?

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Source: http://www.articlesbase.com/technology-articles/proximity-marketing-a-revolutionary-way-to-marketing-955701.html

Article Tags:
cell phone advertising, bt marketing, proximity marketing, proximity solutions

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Our device enhances the mobile marketing, mobile advertising and implements an entirely new form of communication with consumers. Bluetooth-marketing allows you to send any electronic information (advertising images, music, programs, newsletters, etc.) to a mobile phone, PDA, laptop or other device equipped with a Bluetooth-module, as well as to receive a reply from the consumers totally free of charge. We are introducing real next-generation technology, the only device for mobile marketing that supports Bluetooth 3.0, monitoring, management, statistics, OMS (Order Management System) and CMS (Content Management System) — and all this can be controlled via the most easy-to-use, yet powerful, on-line marketing tools management system — BAS (Bluetooth Advertising System). BlueCover Device — is the only bluetooth marketing device with the effective radius of 300 meters (900 meters optionally). BlueCover Device — is more than just plain messages, it also has Wi-Fi and Bluetooth Internet access points, FM radio, acceptance and servicing of orders, ticket booking, etc.

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imhelps.com Mobile Affiliate Profits is a Mobile CPA affiliate marketing merchandise. It’s projected that it’s heading to be the greatest Mobile Affiliate software of all time! Read my complete review at imhelps.com
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Best answer:

Answer by tallpaul_b
They are full of cr@p.

How can they get an advert via bluetooth when its range is only 10m on a phone, of maximum 100m with a usb dongle?

Add your own answer in the comments!

This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Video Rating: 4 / 5

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Best answer:

Answer by aman v
there are so many advertising agencies that are providing every types of convecing so just sear in google

http://www.searchenginerankings.com.au

Give your answer to this question below!

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Control over the display of outdoor advertising in the UK has proved to be one of the great success stories – resulting in few totally inappropriate advertising displays in our urban centres and countryside and avoiding the visual clutter that is so evident in some other countries. This book provides guidance to the law of advertisements.

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www.myglobalsms.co.uk Mobile Marketing for your business. SMS marketing has a 95% open rate compared to 19% on email. Add a video short to your website to increase rankings and SALES!

Best answer:

Answer by MTH
Ring them..

Add your own answer in the comments!

This was an outdoor advertising campaign done by Inwindow Outdoor for the animated feature film ‘Rango’ starring Johnny Depp, on behalf of Paramount Pictures. It appeared at The Grove in Los Angeles and The San Francisco Center and utilized real-time optical blending as well as SMS, Facebook integration, email capture and brand ambassadors. For more information visit www.inwindowoutdoor.com. (less info)
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Billboard advertisements are rarely noticed by the content of the ad itself, but rather by the quality and quantity of integration into the surrounding medium. Here are a few ideas to get your billboard campaign noticed.
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Best answer:

Answer by Cameron
Social media Marketing is related to advertisement to real people, via twitter and facebook, we are announcing our product, service, article to those people who don’t know about them or searching for some new and unique. If you want to succeed in this field, you should concentrate on Unique, Creative and interesting thing so that people like it and prefer to visit your website daily due to some unique ideas. If you are feeling difficulties about it, you are free to contact me via email cemerons@gmail.com

Know better? Leave your own answer in the comments!