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Home Page > Marketing > The Compelling Appeal Of Proximity Marketing

The Compelling Appeal Of Proximity Marketing

Posted: Mar 17, 2011 |Comments: 0
|

Don’t you wish you just had a micro-chip in your head that could answer you calls, give you directions, and recommend a great place for Mexican food? Well, that’s a bit extreme, not to mention invasive. But, if you have a GPS and a smart phone in today’s society, you barely even need to think for yourself anymore. Just like those gigantic and cumbersome paper maps are flying out the window, so are coupons clipped from the local newspaper. Advertisers who offer deals and discounts are tapping into a new way to reach their potential customers, that doesn’t require them to dig through the junk drawer for scissors or even to turn on their printers. Proximity marketing is an opt-in’ application that allows advertisers to literally tap their customers as they’re walking or driving by. Yep, you could be standing in the middle of a few restaurants and the one utilizing the application could draw you in through your smart phone with an enticing deal or discount.

These proximity marketing applications let consumers check for nearby deals and receive promotions directly to their phone from local businesses. These apps utilize the phone’s GPS capabilities to figure out where the consumer is and if they’re nearby, shoot them a little compelling deal for restaurants, stores or services in their immediate area. These proximity marketing apps not only help consumers to find nearby stores and restaurants, they are also capable of helping them make real-time reservations, post feedback, and even submit reviews. Bottom-line bonus for the “slow in the beginning of the week” restaurants and mom and pop stores who can now enjoy greater foot traffic if they send out a compelling enough offer.

Proximity marketing companies allow their advertisers to direct potential consumers to locations in their vicinity while simultaneously providing information about the products or services they offer. When this information is combined with incentives such as coupons and vouchers, you have a compelling combination of both information and money-saving incentives. While this type of marketing may seem invasive to some consumers, there are an equal number of consumers who are on-board to receive these potentially cash-saving messages to their smart phones. Our smart phones have successfully become the vehicle that bridges the internet with the physical world and there’s no slowing down now. Proximity marketing is here to stay and the apps are becoming “must-haves” for today’s savvy consumers.

Jacques Barb -
About the Author:

To know more about proximity marketing and advertising deals and coupons through cell phone marketing, visit SBClick.com

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Scott Donaton Talks on the Saturation of Viral Video Marketing

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Article Tags:
proximity marketing, proximity advertising, cell phone advertising, cell phone marketing

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To know more about proximity marketing and advertising deals and coupons through cell phone marketing, visit SBClick.com

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Mobile Marketing- The Power of SMS Marketing (Text Message Marketing)

Bluetooth Promoter — Wed, 27 Jul 2011 13:47:04 +0000

Grab Your Cell and Text Your Name & Email To 914-712-8133 **only write your name and email.. and visit www.KristenDarkenwald.com Mobile Marketing is HERE! And Mobile Marketing will transform the way we market. With more and more people turning to smart phones as the cell phone choice, and the prediction that smart phone purchases will continue to increase, mobile marketing is going to become a very powerful method for marketers. The SMS Marketing portion of Mobile Marketing (text message marketing) is a great way to reach your customers. Let’s face it, you don’t go anywhere without your cell phone. And there are surveys all the time, one recently mentioning how even at home, our cell phones are not very far away. So it is fair to say, as time progresses, and the average person is living a very business lifestyle- our mobile phones will be THE way to stay in touch. And in marketing terms mobile marketing will transform marketing. At the very basic level, SMS Marketing is the very basic use of Mobile Marketing. Simply put, SMS Marketing is text message marketing. Using software to send text messages (sms messages) to subscribers. Smart Marketers that jump on the SMS Marketing Mobile Marketing trend early, will be in a very good position. Using just the SMS Marketing portion of Mobile Marketing alone is going to be powerful for business. SMS Marketing statistics show that text messages are opened within 15 minutes of being sent, and that there is a 97% to 98% open rate …

Proximity Marketing: A Revolutionary Way to Marketing

Bluetooth Promoter — Tue, 26 Jul 2011 13:47:08 +0000

Proximity Marketing: A Revolutionary Way to Marketing

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Home Page > Technology > Proximity Marketing: A Revolutionary Way to Marketing

Proximity Marketing: A Revolutionary Way to Marketing

Posted: Jun 05, 2009 |Comments: 0
|

Enormous Potential With around 4.1 billion mobile phones subscriptions in the world, Proximity Marketing has more potential than any other mode of marketing (there are about 1.8 billion Television sets in the world and about 1.4 billion people read a newspaper daily).

This potential is only set to increase in the future – Mobile phones are being purchased at the rate of about 1000 every minute. It took around 20 years to reach the billionth subscriber, around 40 months for the second and only 24 months for the third.

Targeted Reach Proximity Marketing is more targeted than TV and newspaper advertising in a sense that it allows for sending information to people who are most likely to bring you business. More targeted reach transforms into better profitability.

Simple to market As compared to other modes of advertising, Proximity Marketing is much easier. It is hassle free and requires minimal time and efforts.

Allows for editing messages almost instantly One of the Hallmarks of Proximity Marketing is that not only are the messages easy to create, they are also easy to edit. Easy editing further simplifies the process as one can use an old message, tweak it a little and a new message is ready.

No Recurring costs Proximity Marketing is almost free, there are no recurring costs. As the number of cellular connections increase; your marketing efficiency increases.

On a whole, Proximity Marketing has got everything that a marketer can dream of: Vast potential (present and future), targeted reach, no-recurring costs, and simple to start off and even simpler to continue.

No wonder that it has emerged as a revolutionary advertising method in the new millennium.

To learn more about Proximity Marketing, Proximity Solutions, and Proximity Marketing Software visit www.Proximity-Ads.com.

Garrett -
About the Author:

Garrett Amans is associated with Cell Phone Advertising from last few years. He holds a master’s degree in business administration. To know more about Cell Phone Advertising, BT Marketing, Proximity Marketing,Mobile Marketing Advertising visit www.proximity-ads.com

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I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage
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Article Tags:
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Our device enhances the mobile marketing, mobile advertising and implements an entirely new form of communication with consumers. Bluetooth-marketing allows you to send any electronic information (advertising images, music, programs, newsletters, etc.) to a mobile phone, PDA, laptop or other device equipped with a Bluetooth-module, as well as to receive a reply from the consumers totally free of charge. We are introducing real next-generation technology, the only device for mobile marketing that supports Bluetooth 3.0, monitoring, management, statistics, OMS (Order Management System) and CMS (Content Management System) — and all this can be controlled via the most easy-to-use, yet powerful, on-line marketing tools management system — BAS (Bluetooth Advertising System). BlueCover Device — is the only bluetooth marketing device with the effective radius of 300 meters (900 meters optionally). BlueCover Device — is more than just plain messages, it also has Wi-Fi and Bluetooth Internet access points, FM radio, acceptance and servicing of orders, ticket booking, etc.

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The Third Screen: Marketing to Your Customers in a World Gone Mobile: How to Keep Up – and Soar Ahead – in the World of M-Commerce

Bluetooth Promoter — Tue, 19 Jul 2011 13:47:08 +0000

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Answer by MTH
Ring them..

Add your own answer in the comments!

How does social media marketing work?

Bluetooth Promoter — Tue, 12 Jul 2011 13:47:04 +0000

Question by : How does social media marketing work?
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Answer by Cameron
Social media Marketing is related to advertisement to real people, via twitter and facebook, we are announcing our product, service, article to those people who don’t know about them or searching for some new and unique. If you want to succeed in this field, you should concentrate on Unique, Creative and interesting thing so that people like it and prefer to visit your website daily due to some unique ideas. If you are feeling difficulties about it, you are free to contact me via email cemerons@gmail.com

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SMS Short Codes – The next giant in SMS Marketing

Bluetooth Promoter — Fri, 08 Jul 2011 13:47:06 +0000

SMS Short Codes The next giant in SMS Marketing

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Home Page > Marketing > Marketing Tips > SMS Short Codes The next giant in SMS Marketing

SMS Short Codes The next giant in SMS Marketing

Posted: Jan 19, 2010 |Comments: 0
| Views: 154 |

SMS short codes are the unique telephone numbers which are highly different and shorter than common telephone numbers. These numbers are used to address MMS and SMS messages from mobiles to land phones. SMS short codes are divided to two types; messaging and dialing. Short codes reach to the target destination more easily and quickly than common telephone numbers. Short codes are used for value added services like ordering ringtones, television voting, mobile services and charity donations. SMS via this technology is bit costlier than normal SMSs but it works more effectively than the later one.

SMS short codes are generally linked with automated services. An automated program handles the response and demands the sender to initiate the message with a prefix or command word. Then the service responds to the particular command. Nowadays, SMS short codes are used for SMS marketing. It works more effectively than any other advertising solutions. There are several service providers offering bulk SMS solution. Care should be given while selecting service providers for your SMS marketing requirements. Always go for the one who have handful experience and . If you have a good and forward thinking corporate entity, make it more active using SMS marketing solutions.

Sending bulk SMS to potential customers get you more business in return. It is a unique style of management with incredible functionality and large scope. Many Bulk SMS Service provider delivers immensely rewarding SMS marketing solution by sending bulk SMS via sms short codes technology. SMS marketing reach for you a young group of audience who are in search of new and improved products in the market. Access to such audience adds plus to your business. People who yet not aware about your products or services, receive information in the form of SMS on their mobile. As sending SMS via short codes is an effortless method, it takes only few seconds to reach the potential clients.

SMSs are not neglected by the recipients as people check their inbox frequently. Using sophisticated technologies and most modern techniques, SMS marketing tool delivers your messages to the potential customers. Service providers have direct contact with telecom operators which help to send SMS without any clash. Investing in the field of SMS marketing helps you to make contacts with your subscribers and potential customers directly. Thus, through this way you can influence the decisions of subscribers and can make more customers for your products or services. SMS marketing via SMS short codes let you make immense revenue and wide popularity for your brand name. SMS marketing helps to make a personal interaction with the customers and saves you more in budget and time.

Investing short amount for SMS marketing with us gains you a huge amount of money in future. Sms marketing is one powerful way to bring more customers into your business.

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David Adam Webb -
About the Author:

Take advice from David Webb to learn using Sms marketing, IVR services, creating campaigns and to build customers lists. Leave the traditional marketing modes and turn to SMS marketing with info2mobi.com.

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Article Tags:
sms short codes, bulk sms, sms marketing

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Did You Dance on Main Street to Promote Your Business in the New Economy?

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The Law of Hype The Situation Is Often the Opposite of the Way It Appears in the Press

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aspenIbiz Mike Farrelll

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Jul 07, 2011

Characteristics and Complexities of Greek Translations

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5 Tricks To Writing Quality Content For Posters

the five main guidelines that you should follow if you want your posters to have good contents

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Investing in Your Chiropractic Marketing Education

If there’s one thing that the average majority of chiropractors do not do, it’s invest in their post-graduate education. I’m not speaking about learning new technique’s or treatment methods either. I’m referring to investing in their “modern” chiropractic marketing education. Read more here…

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How To Send Bulk Sms To Target Market

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Mar 16, 2010
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The Marketing Strategies With Bulk Sms And Bluetooth Hotspot

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Bulk Sms Marketing Helping You Send Bulk Promotional Sms

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Sms Marketing – The Best Communication Tactic

These days, bulk SMS services are in great demand owing to its utility and cost effectiveness. The best and suitable way to reach numerous customers at the same time is by utilizing this service. Use this service to remain best in your field.

By:
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How To Use Sms Short Codes

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Cell Phonesl
Feb 10, 2010
lViews: 268

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www.sumotext.com – or – www.facebook.com Sumotext: SMS Marketing, Mobile Marketing, and SMS Gateway. www.sumotext.com www.sumotext.com This short video entitled ‘Mobile Marketing – It’s Lonely at the Top’ illustrates some benefits of mobile marketing — sms gateway and sms marketing. .
Video Rating: 3 / 5

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Magnum Marketing Ltd – the company with a different perspective

Bluetooth Promoter — Thu, 07 Jul 2011 13:47:10 +0000

Magnum Marketing Ltd – the company with a different perspective

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Home Page > Marketing > Magnum Marketing Ltd – the company with a different perspective

Magnum Marketing Ltd – the company with a different perspective

Posted: Apr 05, 2011 |Comments: 0
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Magnum Marketing Ltd is one company that is different from the rest of marketing companies. They have the right combination of principles and experience. The company has enabled many companies to achieve their marketing goals. Magnum always strives on its Human Commercial’, which had been the trademark of their marketing strategy. The personnel’s advertising approach is with a vision to take advantage of every opportunity and line up themselves with the mission is what the company need.

The company has with them enthusiastic entrepreneurs who have a deep understanding of the direct marketing business. Magnum Marketing passionately believes in effective communication and often takes a direct approach to get the market going. They have a steadfast and reflective approach and understand that their clients are the greatest assets.

Magnum Marketing has a team led by some experienced campaigners who have a positive approach in their business. The company has serious marketing plans and they align with their corporate sector which they have developed in successful marketing ventures.

Each and every member of Magnum Marketing has worked with methodical commitment and understands that customers and clients are built through positive approach and teamwork and highest level of integrity. The company has offered both customized as well proven marketing techniques to bring success to their client’s business.

Magnum Marketing Ltd have widened their perception and identified new markets with the addition to new countries and they now look at new business partner, clients and customers. Magnum has also moved into new areas geographically and is planning to go places throughout Europe. The need of the hour is to get involved in all major marketing tasks and help their clients to sell their product, so whatever is required to sell or buy the vast network of Magnum contacts makes that possible very easily.

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Understanding Keyword Research Concepts in Online Marketing by SearchMarket

Full video transcript at: http://www.SearchMarketingGurus.com
(03:01)

How To Utilize Video for Online Marketing Campaigns by Li Evans of Key …

Video is a hot topic when it comes to online marketing. It’s becoming more and more a vital piece of any online marketing strategy, but how do you use it and how does it fit in? This episode of Tuesday’s Tips in Online Marketing discusses 5 ways to optimize the video you are utilizing in your online strategies.

Full Transcript at: http://www.SearchMarketingGurus.com (03:25)

Cairo’s Friday Market

It is a timeless scene that plays out week after week along the alleyways of the Friday Market, the dark heart of Cairo. The market has grown to consume most of a neighborhood in the slums of eastern Cairo. It includes a sprawling poultry market under a bridge, a food market boasting cow heads and camel hooves, and a junk market spread across an obsolete set of railroad tracks. (02:08)

The Modern Athenian Market

At the Athens Central Market, the air rings with the cries of traders hawking their wares. Many of the stalls in the Athens Central Market are family-run businesses that have been passed down for generations. The market has been a center of Athenian life for more than a hundred years. But increasingly, new American-style shopping markets have appeared in the citys suburbs, changing the way Greeks shop and eat. (02:55)

How to Create Relevant Targeted Marketing Campaigns

Rick Enrico is the President and CEO of JuiceMetrIQs, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers. (04:13)

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Magnum Marketing one of fastest growing sales and marketing companies in the UK.

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Business Marketing: Discover The 100 Million Dollars Secret
Business Marketing Book

Financially secured?

Read on because I have powerful news for you.

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Tips to Make Money Online With Website Search Engine Optimization Marketing

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You can visit Magnum Marketing Ltd. Also you can refer Magnum Marketing Ltd

Mobile marketing, how important into business?

Bluetooth Promoter — Wed, 06 Jul 2011 13:47:04 +0000

Question by win_msk2001: Mobile marketing, how important into business?
Can you list down why cellular phones important to marketing?

Note: cellular phones= mobile phones, handset, pda
i need more answer, please

Best answer:

Answer by Eddy T
Its only a form of advertisement for a marketing product. It does not guarantee a sale.

Give your answer to this question below!

Advanced Adwords Marketing Guide

Bluetooth Promoter — Mon, 04 Jul 2011 13:47:11 +0000

Advanced Adwords Marketing Guide
Discover how to Automate Adwords Campaigns and Landing Pages. Earn 50% commission on a dollar sale.
Advanced Adwords Marketing Guide

Mike McMillan’s Affiliate Marketing War Machine
Turn every one of your pre-sell/review pages into a competition crushing affiliate marketing war machine. Get top multiple Google listings. Competition-destroying shock & awe blueprint. They will scream for mercy–There will be none!
Mike McMillan’s Affiliate Marketing War Machine

Cpa Marketing Revealed
Cpa Marketing Revealed give customers a comprehensive and concise package of tools and resources to jump start a cpa affiliate marketing business. Bonus includes the paid product: ‘Social Media Traffic Explosion’.
Cpa Marketing Revealed
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IM3 Marketing Team Up With Huddlebuy Group Deals

Bluetooth Promoter — Sat, 02 Jul 2011 13:47:05 +0000

IM3 Marketing Team Up With Huddlebuy Group Deals
Specialist SEO company IM3.co.uk are now optimising Huddlebuy, the UK group buying website. Targeting rapid growth, Huddlebuy are looking to dominate the rankings for group buying related search terms.London, UK (PRWEB) July 01, 2011 IM3, the website marketing company based in Sheffield and London, have today announced a new partnership with Huddlebuy. Concentrating on organic SEO and all on and …
Read more on PRWeb via Yahoo! News

Heineken seals mobile and video deal with Google
Heineken has penned a global partnership with Google that will see it increase its YouTube activity and use mobile as its primary marketing channel in emerging markets.
Read more on Mad.co.uk

Poll: How effective has mobile marketing been for you>?

Bluetooth Promoter — Thu, 30 Jun 2011 13:47:04 +0000

Question by Phil R: Poll: How effective has mobile marketing been for you>?
Mobile marketing is the process of using an application to set up campaigns based on demographics of customers. Sending out promotional, viral and competition text messages to the appropriate people.

Best answer:

Answer by vavou
mobile marketing is set to be the next big thing- it is more effective than any other type of marketing because it is so personal, ie if you receive a text message, you are bound to read it, even if just out of curiosity. However, it is only effective (and legal) if you have opted in to receive these messages (otherwise it is spam). This system is currently being tried out in shopping centres- imagine walking past a store and receiving a text message informing you of a special offer. Marketing doesn’t get any better than that!

Give your answer to this question below!

How To Increase Sales From Mobile Marketing

Bluetooth Promoter — Thu, 23 Jun 2011 13:47:09 +0000

How To Increase Sales From Mobile Marketing

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Home Page > Business > Sales > How To Increase Sales From Mobile Marketing

How To Increase Sales From Mobile Marketing

Posted: Mar 16, 2010 |Comments: 0
| Views: 143 |

Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

Mobile marketing offers a very personal kind of interactivity for relationship building with your prospects. It’s not just about bombarding folk with text SMS marketing messages. Mobile friendly web sites and mobile applications mean marketers can reach a much greater target audience.

The statistics are pretty convincing and competition in the mobile direct marketing arena is still comparatively low.

Growth in mobile customers

World wide there are 4 billion people with mobile phones. In fact, there are almost five times more cell phone owners than laptops and computer owners, especially home internet ready.

Gartner, the IT research company, predicts that over the next three years over half current internet users will be accessing the web via mobiles and other handheld devices.

“There are clear opportunities for mobile transactions to grow as users, in this and previous surveys, indicate that they want to be able to use their mobiles to buy more goods, such as books, music, travel services, household utilities and electronic appliances,” says BuzzCity CEO, KF Lai.

It’s a very global trend. BuzzCity’s recent survey questioned 1,798 mobile users across the Americas, Asia, Africa, Western Europe and the Middle East and showed that 90% had directly purchased products or services via their mobile.

The trend towards mobile marketing

It’s no surprise really that the fastest growing marketing technologies and emerging channels are mobile, rich media and social media. You only have to do a search on some of the popular keywords for the internet marketing and online home business industry to see how these methods are all being adopted with enthusiasm by marketers.

Unica just released its “The State of Marketing 2010″ results from the latest Global Survey of Marketers and there are some astounding findings.

The survey reported that “Nearly half of marketers surveyed have already embraced social media marketing, and adoption is healthy across most social media outlets, such as blogs, Facebook, and Twitter. However, marketers need to think more about integrating social media with other marketing tactics.”

Despite the rapid increases in the potential audience, “mobile marketing” is a relatively new practice. The term describes marketing on or with a mobile device, such as a cell phone using WAP or text messaging to communicate between the business and the customer.

Mobile marketing is increasing in significance with over 30% of marketers surveyed already using some form or other of mobile marketing and many sources of information (magazines, and services available to support them.

Nevertheless, mobile advertising has grown over the past 1-2 years (almost 100% in the UK), despite the economic recession. The total is pretty small compared to advertising on the internet, which last year was higher than that spent on TV.

However, the Mobile Marketing Association suggests the growth in mobile marketing is likely to accelerate as handsets equipped with new technology, including mobile broadband, become ubiquitous and consumer behaviour changes.

The response from marketing vendors isn’t far behind. For instance, 84444.com recently launched its Do-it-Yourself mobile marketing campaigns that can be run from the convenience of a desktop computer. YouTube is making huge changes to its mobile web presence and has now begun incorporating adverts throughout its mobile site.

How to tap into the mobile market

Anyone in business should always be looking for new ways to reach out and touch their customers and build attention from new prospects. And mobile marketing may just be the golden ticket.

Your mobile user is permanently switched-on, impulsive and ready to interact at the drop of a hat. Who wouldn’t want to tap into mobile marketing? It’s the ultimate direct response tool.

Mobile marketing, you could argue, is perhaps a rather more captive audience. When someone has their phone in their hand and downloads a page, they are much engaged than on a desktop based website. It’s a much more powerful direct response tool than the internet.

Conversions from mobiles compared to web or email marketing are five times higher. And, obviously competition is much lower because nobody really knows about this yet.

So what changes do you need to make in your business to attract mobile clients?

Well, first you should make sure your website is mobile friendly, especially if you are sending text SMS messages with active web links to your mobile contacts. There’s a tonne of reasons why this is important, but mostly because mobile is an instant and impulsive kind of medium, so you want the recipient to be able to follow the link and get to a useful page and quickly.

Consider that subscriber on your email list may well be reading their messages on their phone. So you want to keep your main message and link above the fold’ to use a newspaper term. To clarify: when you’re accessing emails from a mobile, sometimes the longer ones will get truncated so put your link early on and remember the rules of compelling headlines.

But also, as with the SMS, your mobile user should be able to click your call to action link in the email and bring up the page right there and then from their phone’s web browser. The chances they will visit your website when they get back to their PC are far lower.

Google is actively hunting for decent mobile enabled sites to feature in its search results, since this is a huge source of revenue for them if their users are happy. There’s not enough mobile sites out there. So learn how to create a Google-friendly mobile version of your site and you could rank higher than for your regular desktop site.

There’s a whole spectrum of solutions for making your webpage mobile friendly. These range from the simple and cheap like adding a bit of code you add to your wordpress blog to a more complex and expensive decision to create a complete and total mobile website.

Getting your site indexed by Google on the mobile search engine?

Google have mobile site maps distinct from the usual site maps. Check out their webmaster tools for help on that. And get yourself listed in the Google local business listings. Google has a way you can build a mobile landing page within that tool. It works best for brick and mortar businesses, but it’s all good web presence.

Google knows that people search differently on their mobiles than they do on their desktop. They actually have a specific mobile keyword research tool. Not a bad idea, then, to clue up the whole different algorithms search engines are using for mobile searching.

Another thing to remember to keep your mobile text ads short, mirroring the style of social networking conversations. Opera (one of the mobile browsers) statistics show that 41% of people accessing the mobile web are going to social network sites, so myspace, facebook, twitter. These are intertwined and meshed together as a tool, so these ads need to work together.

You want to add a mobile phone field to your web page capture form if you currently capture your visitors’ names and email addresses. With a list of numbers, you can unleash your mobile direct marketing power by sending automated, scheduled SMS or text messages to your subscribers.

Internet marketers have known for years the money is in the relationship with your email list. As mobile marketing gets unleashed, it’s likely your phone list will become the gold standard.

SMS has an astounding 97% open rate and usually within the first 5 minutes of receiving the message. That’s powerful to marketers! If the “autotexter” replaces the autoresponder, do you have a business strategy for that dramatic change?

Early adopters ALWAYS make the most money. So go check out mobile marketing and see what a difference it can make in your business.

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Jay Allyson -
About the Author:

Jay Allyson Pro Marketing Consultant

GetRichLifestyle.com

I’m an Internet Marketing Coach and Home Business Owner, Busy Mum of 2. My Internet Business is a Family Strategy .. Love my Freedom .. Dream Lifestyle .. I Can Help you Get that Too. Teaching People To Make 0k in 12 Months.

Questions and Answers

Ask our experts your Sales related questions here…

What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
Is Jersey resturant the one that does the mobile marketing cause it sounds alot like it does

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How to Search the Android Market from Your Android Phone

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Article Tags:
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YesText Mobile Marketing

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Dec 05, 2010

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Magnum Marketing Ltd , to ensure maximum ROI

Bluetooth Promoter — Tue, 21 Jun 2011 13:47:14 +0000

Magnum Marketing Ltd , to ensure maximum ROI

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Home Page > Marketing > Magnum Marketing Ltd , to ensure maximum ROI

Magnum Marketing Ltd , to ensure maximum ROI

Posted: May 10, 2011 |Comments: 0
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Magnum Marketing Ltd is one of the premier direct marketing companies in the UK. The company understands that direct marketing is a collection of procedures that helps organizations to market goods and services directly to customers. It’s the proactive approach of Magnum that makes marketing the product and service to potential customers a success. It’s more about flexibility that Magnum believes that one should not wait for the customer to walk in for product, but should be made available before hand.

Magnum Marketing follows a well-defined marketing process that tends to focus on specific individuals or households. In a business-to-business environment it could be an individual or an organisation. The company takes into account the factor that direct marketing is not about marketing communications, but also to do with distribution. By employing direct marketing service most companies are making a sensible choice to cut off marketing mediators and sell the product or service directly to customers.

Direct Marketing is being pushed by technological advances today and so it is one of the fastest growing areas of marketing. Magnum Marketing boasts of a great database to ensure the needs of the client and customer.

Magnum Marketing Ltd wants to expand in other fields of marketing and is projecting the company as a hub for event marketing, which is their important service besides direct sales & marketing. Since Magnum Marketing have extended their perception and found new markets with the addition of new countries they now look to partner new clients and customers. Magnum after having moved into direct marketing is planning to operate in the entire Europe. The company is looking to get involved in all major marketing projects to sell their client’s merchandise. So for any requirement to sell or buy, the large network of Magnum contacts can makes that achievable very easily.

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Understanding Keyword Research Concepts in Online Marketing by SearchMarket

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How To Utilize Video for Online Marketing Campaigns by Li Evans of Key …

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How to Create Relevant Targeted Marketing Campaigns

Markets in Florence

Tour of San Lorenzo, an open bargain market and Central Market, a fesh produce market. (02:18)

Khan Market in Delhi

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The reason why Magnum Marketing Ltd prefers Direct Marketing

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What is Affiliate Marketing?

Bluetooth Promoter — Sat, 18 Jun 2011 13:47:04 +0000

www.AskJoelComm.com Just what is affiliate marketing? In this episode of Ask Joel Comm, I provide the answer to a question that is asked time and again.
Video Rating: 4 / 5

www.growthink.com | Click to gain access to Growthink’s Ultimate Marketing Plan Template. Or call 800-506-5728 for professional assistance.

Fb X Tab Review – Gleaming Insights From A Facebook Marketing Professional

Bluetooth Promoter — Thu, 16 Jun 2011 13:47:06 +0000

Fb X Tab Review – Gleaming Insights From A Facebook Marketing Professional

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Home Page > Marketing > Social Marketing > Fb X Tab Review – Gleaming Insights From A Facebook Marketing Professional

Fb X Tab Review – Gleaming Insights From A Facebook Marketing Professional

Posted: Jun 11, 2011 |Comments: 0
|

In this article Daniel Tan and Phil Benham, the developers and faces behind the evolutionary FB X-Tab system for Facebook Fan Page creation and marketing, give their insights and thoughts on several topics close to any social media marketer’s heart. In this current day and age where the Internet is increasingly becoming an enormous social network, social media platforms are increasingly playing a more and more visible role in businesses’ efforts to promote, brand and market their products to consumers. Why pick Facebook over, say, Twitter or Youtube?

“Any online marketer (their own product, affiliate marketing, or consultants for local businesses) should use Facebook as a marketing platform because of it singular popularity among Internet users! In most cases, it could make sense for users to not market anywhere else online except FACEBOOK! The Internet is evolving into a social networkThe best question to answer is this: Show me why I WOULD NOT use Facebook to market online!”

However, many local area businesses, perhaps not having the technical expertise and know how, are faced with the prospect of hiring outside developers, which may cost thousands of dollars. Surely, there is an alternative way of getting professional, quality services or tools without having to pay bucketloads of cash? Also, for independent, free-spirited social media consultants or marketers like ourselves, is there a more efficient way of conducting our business with a smaller budget without impacting on the client’s Facebook Fan Page performance or bottom line?

“I know that marketing to local businesses is a huge market in any city around the world. What I have done is give those local business consultants a way to dazzle their clients by being able to give clients all of the cool ways to enhance their Facebook Pages without having to hire developers and spending thousands of dollars per client!”

“This is why me and my team have developed FB X-Tab.The most important feature of FB X-Tab is that there is a true collection of Facebook Marketing tools. We do not feature ONLY Facebook apps or a WordPress plugin for serving Facebook Pages or WP Themes or HTML templateswe provide ALL of these things! And not just a set amounteach month we will be giving members new tools to put in their arsenal of Facebook Marketing toolbox! New wordpress themes, new Facebook Apps, updates and new shortcodes to the wordpress plugin, and finally new HTML templates! One super important feature of the WordPress Plugin is that it allows users to host an unlimited number of Facebook Pages from ONE wordpress installation WITHOUT affecting the user’s CURRENT THEME! In our case, we use OptimizePress and host a number of Facebook Pages without using our theme”

There has been some debate as to the efficiency and effectiveness of certain tools out on the market right now. While all strive to deliver the best experience and performance for their users, there are certainly cases where the cost of the tool is not justified, or the tool did not live up to expectations. What is Daniel’s take on this particular issue?

“Any Facebook tool or system does not solve problems marketers face. The problem is not the tool, but rather how you use it! I can give you the best tools in the world, if you do not use them correctly, you will not be successful. We simply make it easier to create a presence on Facebook and implement Facebook functionality into Facebook Pages.”

Daniel has even created a term for the new brand of pioneers that are rising up to face the daunting challenges of Facebook marketing. They are called NFOs, News Feed Optimizers. NFOs are an entirely new breed on the social media marketing scene, and they are bravely forging a path where no other Internet marketer has ever tread before. They will need a reliable solutions provider to help them on this unfamiliar journey, and Daniel has provided just that in the form of FB X-Tab. He also understands that a vibrant, experienced and active support team is essential for this purpose.

“FB X-Tab will be around for a long time and will be continually updated with so much material for years to come. As Facebook changes, we will ensure our members have the tools to be current and not have to worry with developers and/or the changes Facebook makes. We change with Facebook!”

“I also have information that I will give our members about Facebook such as Facebook SEO or “Edgerank” and mistakes that Facebook Marketers make and how to avoid themI will also be teaching how to inspire interaction and manage Facebook Pages.”

Any final thoughts?

“FB X-Tab is best distinguished by the ability for users to add our applications to an unlimited number of pages with an unlimited number of fans! Most other application providers limit by number of Facebook pages or number of fans.”

Thanks Daniel for all the excellent insights!

To keep this short, sweet and to the point, here are some definitive points to keep in mind when looking for a good, reliable tool that delivers:

Easy to use interface. There are definitely tools out there that don’t require messy and complicated coding, and which can have Fan Page set up in just a few points and clicks. This saves on errors and time and can be a big saver in the cost-efficiency department. Of course, just because the interface is that easy, it doesn’t necessarily mean that the whole tool or system itself has to be simple and dumb. It must be easy enough for a kid to set up their own Fan Page, yet the Pages come with what you’d expect of a professionally done Fan Page, complete with lively themes, reveal pages, like-gating and
No external tool/website required. 99% of the tools and other plugins on the market currently require WordPress in order for you to set up your Facebook Fan Page. It’d be best if the Fan Page can be set up without the need for WordPress as this is an external party.
Certain application proviers have a complete system where they do the hosting for you so that you don’t have to worry about domain name registration or hosting services. This saves big bucks and most systems that offer this service are reliable and dedicated, with round the clock support teams to ensure that everything runs smoothly and with minimal interruption.
The majority of application providers limit their application use by a certain number of Facebook Pages or number of fans. However, if one digs deeper there are tools out there that have no such limitation. In short, you can use that tool on as many number of Facebook Fan Pages as you want!
Dedicated support. This is a very critical and important area. If any application or tool does not have frequent updates, or there are no support teams to answer my questions or solve any technical issues that I may have, then I drop the tool or application immediately. Quality service is essential as the tools I use need to keep up with any changes that Facebook implements, and also to ensure that the tool does not become unusable at a bad time. This can result in a lot of unhappy clients!
Unlimited Use License! As unbelivable as it sounds, certain tools give you this privilege whereby you can use a certain tool to create an unlimited number of Facebook Fan Pages. If the tool is easy to use and implement, then this can be dynamic combination!
Monthly addition of new Apps! The development team behind the tool or application must constantly update their products, or at least introduce new ones to keep their versions current. Some of them even go further, offering new apps and tools monthly to their members so that their customers have a comprehensive arsenal of Facebook marketing tools at their disposal to tackle any problem or situation! Of course, all of the applications and tools created must fulfill a specific need and deliver results, not merely be fluff of the month offerings.
Preferably, all of the Facebook Fan Pages under your administration can be managed from a single location! No need to remember complicated logins and passwords. You can get to them all from a secure source.
Lastly, the tool must, at the minimum,harness the power of both like-gating and share-gating! This is a no-brainer.

One complete Facebook marketing system that does ALL of the above is FB X-Tab. It is indeed a true, comprehensive Facebook marketing solutions provider, delivering a collection of tools and applications ranging from applications and plug-ins to themes and templates. Be sure to check it out here.

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I am an internet marketer and love to help people to earn money from home. I provide FREE About Search Engine Optimization (SEO), Affiliate Marketing, Blogging, Adsense, Email Marketing, Link Building, Keyword Research, Social Bookmarking, Social Networking, Make Money Online, Youtube Video Marketing tips to everybody who is eager to earn handsome from internet.

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Sony to Enter Tablet Market

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Think Marketing with Google: Agile, Outcomes Driven, Digital Advertising

Bluetooth Promoter — Wed, 15 Jun 2011 13:47:06 +0000

Acquisition Cost, Revenue, Net Profit, Micro-Conversions & Economic Value… concepts that form the foundation of any great digital marketing practice. In this presentation Avinash Kaushik (www.kaushik.net outlines how embracing these concepts will help you revolutionize your digital existence. You’ll also see links to download key reports and methodologies.
Video Rating: 4 / 5

Latest Sms Marketing News

Bluetooth Promoter — Tue, 14 Jun 2011 13:47:03 +0000

Intercept Networks and TechnoCom Corporation Collaborate to Enhance Mobile Marketing Platforms
TechnoCom Location Platform Adds Location Services to Intelligent Numbers to Automate Mobile and Landline Call Routing
Read more on PRWeb via Yahoo! News

Majority of Brazilian Ad Agencies Working with Mobile Campaigns
According to a survey commissioned by the Mobile Marketing Association, 62% of the advertising agencies in Brazil stated they launched mobile marketing actions in 2010, and for 2011 this is expected to grow up to 87%. Surveyed agencies in Brazil said they are spending 4% of their budget with the mobile channel.
Read more on Cellular-News.com

CommerceTel Announces Signing of Third Acquisition of the Year, Second Quarter Revenues Projected to Grow Over 250%
SAN DIEGO, CA–(Marketwire – 06/13/11) – CommerceTel Corporation (OTC.BB: MFON – News ), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that it entered into an agreement to acquire BoomText from DigiMark, LLC. If completed, the transaction would mark CommerceTel’s third acquisition of the year. The Company also announced that it projects …
Read more on Marketwire via Yahoo! Finance

Latest Marketing auctions

Bluetooth Promoter — Mon, 13 Jun 2011 13:47:04 +0000

marketing eBay auctions you should keep an eye on:

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Mobile Marketing With Text Messaging

Bluetooth Promoter — Sun, 12 Jun 2011 13:47:12 +0000

Mobile Marketing With Text Messaging

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Mobile Marketing With Text Messaging

Posted: May 20, 2009 |Comments: 0
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The prospect of launching your first mobile marketing campaign can be downright scary. Mobile is a new platform, with new conventions, new language, and new metrics. Perhaps youve read a white paper in the past. It was probably dozens of pages long and filled with incomprehensible jargon. It discussed mobile marketing campaigns that promised paradigm shifting results. The only problem with the paper was that the campaigns it spoke of were dauntingly complex, and they seemed to rely on technology that has yet to truly arrive. Moreover, they were expensive, and they necessitated that you put your business in the hands of an expensive marketing firm.

We understand where you are coming from. And that is why we put together this Ez Guide To Mobile Marketing With Text Messaging. What makes this paper different?

Simplicity: Mobile Marketing encompasses a number of exciting different methods, from mobile video to location-based advertising. The problem with these methods is twofold: they are unproven and require consumers to possess sophisticated devices, and they are incredibly complicated for businesses to implement. Thats why we like to focus on SMS. Text messaging bypasses these hurdles. Nearly every mobile phone supports text messaging, and with 600 billion text messages sent per year in the United States, a majority of consumers are familiar with the technology. Do-It-Yourself: Mobile Marketing does not need to be difficult. This guide will show how you can quickly get started with a Do-It-Yourself (DIY) solution that wont sacrifice any of the power and effectiveness of an expensive, agency-run campaign. Cost: In economic times good or bad, you always want to keep a careful eye on the return on investment (ROI) of your marketing campaigns. DIY mobile marketing with text messaging fulfills this goal in two ways. First, text messaging is inexpensive. Rates per message are as low as a few pennies each. And second, you can use a powerful DIY mobile marketing software package to carefully monitor costs and response rates in real time.

Ready to learn how easy it is to launch your first mobile marketing campaign?

About Ez Texting:

Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries education, hospitality, religion, politics, non-profits, technology and more to develop and execute a text messaging campaign within minutes.

Own a fast-food franchise and need to send instant coupons to hungry customers? Organizing a weekly soccer league for your kids and want a quick way to communicate with fellow parents? Looking for a way to capture incoming leads for your sales team? Look no further.

Using our powerful platform, clients can setup SMS alerts, voting, contests, polls and much more. Get instant feedback from your members right to your Ez Texting inbox with our true 2-way messaging capabilities. And with the easy-to-remember shared short code 313131, setting up keywords is a breeze. We also offer advanced API and dedicated short code options.

Ez Texting currently supports messaging to the US and Canada for a rapidly growing client base of over 40,000 users.

A Note From Shane Neman, CEO of Ez Texting, Inc.

A few years ago, the term mobile marketing was a concept far too esoteric and technical for businesses to grasp, let alone attempt to implement in-house. Ez Texting offers a web-based mobile text messaging platform for businesses. Heres how it works: You connect to Ez Texting online, tap out a message and then it is sent out to your intended audience (customers, organization members, employees, etc). For marketers, customers on the receiving end can choose to either ignore the note or respond to the promotion.

When a local sales team from Jostens, the yearbook and class ring company, recently used Ez Texting to remind students in the Puyallup, Wash., area about payment due dates, the number of people who paid for the companys graduation products ahead of schedule rose by as much as 40%. Because of that success rate this Jostens team scrapped its direct mail campaign, saving it roughly ,000 in postage.

We love helping people reach that “Aha!” moment. So many clients come to us with ideas they can only conceptualize. It’s rewarding to present them with techniques that can help their ideas evolve into real results.

We also love educating customers about what exactly mobile marketing is, how they can use it and showing them what kind of results they can expect. That’s a big feat for a small team of people, but we have managed to help over 40,000 customers and continue to do so every day.

- Shane Neman
CEO, Ez Texting, Inc.

What Is Mobile Marketing & Why Is It Different?

Mobile Marketing is, simply put, the practice of extending your marketing efforts to mobile devices. Today mobile devices primarily means mobile phones, including smart phones such as the Blackberry and the Apple iPhone. In the future we will likely see full-fledged mobile computers, with persistent connections to the Internet. Such devices will offer a rich media marketing platform. However, those services are not yet here on a meaningful scale. For example, less than a quarter of Americans have ever browsed the mobile web And this represents the fundamental conundrum facing your firm when you consider whether to launch your first mobile marketing campaign. Youve heard that mobile marketing is the future of advertising, but just not yet.

Only thats not the case.

Contrary to what you may have heard, Mobile Marketing is here, and savvy firms, from Fortune 500 companies to small businesses, are already running successful mobile campaigns. SMS Text Messaging is the key to this puzzle.
Nearly every phone in the United States supports text messaging. Over half of all

Americans have sent or received a text message. The average mobile phone subscriber sends nearly 200 text messages every month. When you look closer, at the prized 18 29 demographic, the adoption rate is even higher, edging toward saturation at 85%. Among those 30 49 years old , the adoption rate is at 65% and climbing

So Americans are clearly texting. But what do they think about being marketed to via text message? In a recent Direct Marketing Association survey, 70% of the sample revealed that they had responded to a marketing text message. To put this in perspective, the DMA adds that only 30% of those surveyed responded to a marketing email.

Why are consumers so eager to respond to marketing text messages? The answer reveals the value text messaging offers to both you and your customers:

Its Interactive 21st century marketing is about having a conversation with your customers, rather than shouting at them. A world saturated with intrusive advertising like spam, pop-ups, and commercials has overwhelmed consumers. Increasingly, they tune out messages broadcast to a wide audience, whether by using digital video recorders to skip past commercials, or simply by ignoring the banner ads on their favorite website. Its Personal – Your customers expect you to speak to them, and text messaging allows you to reach them individually, whenever, wherever, in the palm of their hands. This reach is of value to you the marketer. It also is of value to your customers. With a few taps of their thumbs they can respond to whatever message that you have sent them. With text messaging you can build relationships with your customers. Its Immediate Text Messaging, like Twitter, and Instant Messaging, is blazingly fast. With text messaging you can communicate with your customers as speedily as they are now accustomed to living. You can also move quickly. Say you are a winter wear shop and you see that today a snowstorm is on its way. In less than five minutes you can send a text message to your customers containing a special offer on hats and gloves. Its Trackable When you send out text messages to your customers you can see, in real time, who has responded to your message. Its New - Although thousands of companies large and small are already marketing to their customers via text message, the medium is still in its infancy. If you act now, you are letting your customers know that you are a forward-thinking firm. Your marketing efforts will break through the traditional clutter. What Is The Value Proposition?

Mobile Marketing comes in many different flavors. For the vast majority of businesses, we think that text messaging is the best way to reach your consumers. In order to give you a quick overview of your options, below we walk you through the forms of mobile marketing other than text messaging that are available, explaining their pros and cons.

Advertising on the Mobile Web Many prominent websites now offer custom tailored sites for mobile phones, via WAP, and specially designed iPhone or Blackberry sites. The problem is, less than a quarter of Americans use the mobile web. This seriously restricts the reach of your mobile advertising campaign. Furthermore, when you design a banner ad for the mobile web you need to make sure that it will display correctly on thousands of different devices, made by over a dozen different manufacturers.

If your firm does decide to build its own WAP site, you can easily integrate it into your text messaging campaigns. Bluetooth/Infrared In recent years a number of brands have rolled out Bluetooth and infrared marketing campaigns. In a typical scenario, a street advertisement will offer consumers the opportunity to receive marketing content wirelessly at the hotspot. We have seen such initiatives from Discovery Channel and Pepsi using New York City bus stop shelters. These campaigns, while technologically innovative, are rare. Location Based Advertising Many mobile phones are equipped with Global Position System receivers. In a typical scenario, a store may send a special offer to a consumer when they are in the neighborhood. This technology is growing in popularity overseas, but it is very much in its infancy in the US. Multimedia Message Service (MMS) Most mobile phones support multimedia messages, which can contain text, sound, images, and even video. The iPhone, notably does not support MMS. The downside to MMS marketing is that receiving such messages can be costly to consumers. Furthermore, different networks and different devices conform to differing standards, hindering simple, ubiquitous campaigns. Successful MMS campaigns are typically run on-deck, which means that they confined to a single carrier. Although running an on-deck campaign allows you to leverage the power of MMS by conforming to a particular carriers technology, you are limited to that carriers customers Mobile Search Marketers familiar with Cost Per Click (CPC) search advertising programs such as Google AdWords, may be aware that these programs are now available on the mobile web. Extending your CPC search campaign to the mobile web presents numerous challenges. First, mobile search suffers the same reach drawbacks as mobile advertising. Furthermore, the major cellular carriers hope to keep searches in house, rather than ceding their users to a mobile search engine; and when consumers search on their mobile device their intentions are very different than when they are sitting at their desktop. Mobile Gaming Consumers have begun to embrace gaming on their mobile phones. Some firms have begun to advertise within freely available games. Mobile gaming is certainly popular, but it does not offer scale. Furthermore, your firm may have difficulty finding suitable placements.

As you can see, all of these marketing formats have serious drawbacks. We would not be surprised to see them become more viable in the future. For now though, none of them offer the reach, the simplicity, and the low cost of text messaging.

Now lets take a look at mobile marketing with text messaging: You Can Do-It-Yourself Small and medium businesses that do not have the inclination or the resources to work with a marketing agency can launch a text messaging campaign in-house using a simple web-based software/service like Ez Texting. All you need is a web browser and a credit card to get started. Text Messaging Is Inexpensive The cost of text messaging is important to you and your customers alike. Sending out a mass text messaging campaign is inexpensive (prices as low as a nickle per message). Receiving text messages comes at a very low price as well: most mobile phone plans include at least a few hundred messages per month, and additional messages cost only pennies to receive. Heavy texters most of whom are concentrated in the 18-35 age group are likely to have unlimited message plans. High Penetration Rate Half of all Americans are already texting, and even those who dont text are almost certain to own a phone that supports text messaging. Over 250 million Americans own a mobile phone, and nearly all of them are ready to receive your message. No other type of mobile marketing can match text messagings reach. Begin The Conversation With Text Messaging Other types of mobile marketing will grow in importance in the future. If you start text messaging with your customers now, youll have the relationship (and data) in place to reach them in new ways in the future. How To Start Your Text Message Marketing Campaign In 9 Steps

As this is the Ez Guide to Mobile Marketing with Text Messaging we hate to complicate things, but we do need to help you understand an important difference between the two common types of text message marketing campaigns. Dont worry the difference is simple, but as you will see, the steps that you will take to get started will vary based on the type of campaign that you are planning.

There are two types of text messaging campaigns: pull and push. In a push campaign, your firm starts off with a database of opted in phone numbers. A pull campaign is designed to build a database of phone numbers for future use.

Pick A Firm Can they handle volume; do they support all carriers; do they offer easy-to-use software; do they offer advanced features you may want to use down the road? Target The Customers/Members You Would Like To Reach The power of marketing with text messages is that it allows you to reach the customers you want to reach. Figure out who they are before you design your campaign. (If you are conducting a push campaign, you already have these customers phone numbers. If you are launching a pull campaign, you will design the campaign to best reach your target customers) Setup A Means To Collect Numbers There are three ways to collect phone numbers. You can direct your customers to opt-in by sending a message with your keyword to a short code; you can collect customer phone numbers using a web widget; or, if you are conducting a push campaign, you can easily import previously collected phone numbers into your campaign database. Choose A Keyword A Keyword is a short word (which may include numbers) that customers send a text message to, in order to join your list. An example would be: ‘Text KEYWORD to SHORTCODE to join our text messaging list.’ When you select a mobile marketing firm to work with, such as Ez Texting, they will allow you to use their shared Short Code. In Ez Textings case this code is 313131 Feel free to give this a try! Text EZ to the number 313131 and see what happens. Choose A Good Call To Action (CTA) You want to offer your customers value in return for joining your database. A typical CTA might go: Text KEYWORD to SHORTCODE to join our text messaging list and receive 10 percent off your next purchase at the boutique. Design Your Promotional Efforts Your mobile marketing campaign can stand alone, or it can compliment your existing marketing campaigns. Keep It Simple! When you send out a mass message, keep it simple. You have 160 characters. Use them wisely. And always send a test message to yourself! Always Allow Your Customers To Opt-Out When you first text your customers you need to let them know how to Opt-Out from receiving future text messages. This is usually accomplished by replying STOP to one of your messages. Track Your Results When you run a campaign you are going to collect a lot of data response rates, time of day, and other data points. Use that data to design your next campaign and youll achieve even greater ROI! The Value Of Do-It-Yourself (DIY) Mobile Marketing

As weve already shown you, Mobile Marketing with text messaging is easy. There are other advantages, beyond ease of use, to DIY text messaging:

Ease Of Use A Mobile Marketing package like Ez Texting is simple to use. It is web-based, which means that there is no software to install. You can check on your campaigns and launch new ones from any computer with an Internet connection or even directly from your own cell phone. Cost Effective Our current economic climate is extremely challenging. There is a good chance that your customers are spending less. Meanwhile, your competitors are cutting prices, hoping to make whatever money they can. When you start looking for places to cut corners, your marketing budget often winds up in the crosshairs. A DIY mobile marketing campaign allows you to keep talking to your customers without the upfront costs of traditional ad buys. You cant afford to stop advertising, and text messaging allows you to eschew expensive, untargeted campaigns in favor of inexpensive, targeted campaigns. Many Ez Texting clients tell us they were able to cut back on other, more costly advertising methods once they built an effective database of opt-in customers. Control Everyone needs a helping hand every now and then, and a premier mobile marketing firm like Ez Texting is always there to help you get started and answer your questions. What you dont need is an expensive agency to do things you can do yourself, on their terms, instead of your own. Ez Textings software allows you to conceive and send messages on your own. Even more importantly, you control every dollar that you spend. Data When you run your own mobile marketing campaign you control your data. Names, phone numbers, response rates whatever data you collect, it is all yours. Do not rely on an agency to provide you with your data upon request. Campaigns That Are Uniquely Yours Instead of allowing an agency to repurpose a cookie-cutter campaign, with a DIY solution you (or your marketing team) design campaigns that fit what your company does and what it represents. Text Message Marketing That Goes Beyond Mere Messages

SMS Text messaging is the most popular and effective form of mobile marketing because it does exactly what it is supposed to do. You can achieve great ROI doing nothing more than occasionally texting your customers with notices, reminders and offers. But, as you will see, there is so much more that you can do. Importantly, for you and for your customers, all of these compelling methods keep things simple.

Mobile Couponing – Invite customers to text in your keyword to receive instant coupons that they can display in your store for a discount. In numerous surveys, consumers report that they are especially open to messages that offer value. Contests Commonly referred to as Text-2-Win, a mobile contest offers consumers the opportunity to text in to win a prize. Ez Textings software includes built-in contest functionality, allowing you to randomly select winners or to offer prizes to the first x number of entries. Every person that texts into the contest will be added to your database of phone numbers Voting & Trivia – Interacting with consumers often produces the most successful marketing campaigns. Not only do Voting & Trivia allow customers to put in their two cents on a topic, but you collect valuable demographic data about your target consumers likes, dislikes and personality trends.

Tips & Tricks To Turbo Charge Your Mobile Marketing Campaign

Do-It-Yourself mobile marketing with Ez Textings software is simple. That does not mean that our software isnt extremely powerful. After spending a few minutes sending out experimental messages, youll be ready to try out some of our advanced features:

Message Forwarding The messages that your customers send you can be forwarded to your email address or directly to your own mobile phone. Radio stations use this feature to relay song requests to DJs. Churches set up forwarding to a cell phone for anonymous prayer requests during church services. Send Messages From Your Phone When you just cannot get to a computer with an Internet connection you still can send out messages to your database of customers. This is perfect for one-the-go clients and marketers. Busy working the floor at a convention or a trade show? Send out timely messages to your clients from your mobile phone. Message Scheduling If you know that you want to send out a message at some time in the future, just enter it into the system, schedule it, and then when the time comes the message will be sent out automatically. Web Widget - A fully customizable signup widget allows patrons to join your text messaging database from any website, email blast, MySpace or Facebook page. This security-enabled widget only subscribes unique, active cell phone numbers. Simply copy and paste the widget and you are done! Random Sends Running a special offer? Only want to hit some of your customers? With a random send the Ez Texting software will send out messages to x number of random phone numbers in your database. Application Programming Interface (API) Generally API is for advanced users only. If you dont know what an API is, it is probably best to skip to the next page. Through your Ez Texting account, you can use our API to integrate the sending and receiving of text messages with your own website or application. This is helpful for firms with existing platforms, such as doctors offices that wish to add an SMS notification system to their CRM tool.

Look Whos Texting

As we said in the introduction to this guide, mobile marketing with text messaging is already here. Businesses large and small are running campaigns this very moment. Last year, SuperStop USA, a gas station in St. Paul, MN, launched one of our favorite Ez Texting powered mobile marketing campaigns:

SuperStop USA When gas prices are scheduled to go up, SuperStop USA owner Tony Donatell knows in advance. He believed that his customers would make it a point to fill up their tanks at his station if they were alerted in advance of the price increase. What Mr. Donatell needed was a way to quickly reach his customers with this information.

SuperStop USA found a solution with an Ez Texting powered program called Gas Alerts. To attract subscribers, the station deployed Point of Purchase (POP) displays featuring their CTA, ranging from in-store signs at the registers to promotional posters outside at the pumps instructing customers to text GAS to 25827.

Super Stop amassed over 70 subscribers in less than two weeks. They reported a response rate greater than 20% for each text message blast. The program is still going strong a year later.

The following three campaigns were some of 2008s most prominent and successful mobile marketing efforts:

American Idol A few years ago, the producers of American Idol and AT&T teamed up to allow Idol viewers to vote on their favorite contestants via SMS. In 2008, fans voted in record numbers, sending in 78 million text messages. In 2008, AT&T expanded their Idol efforts to include voting reminders, trivia, a TXT-n-Win sweepstakes promising the winner ,000 cash and a trip for two to the Idol series finale in Los Angeles, and contestant ringtones and video clips featuring outrageous audition moments.

President Barack Obamas 2008 Election Campaign Political historians will be studying Barack Obamas historic campaign for decades to come. There is one thing that everyone already agrees upon Obamas New Media team leveraged the web, social networks, and text messaging in unprecedented ways to communicate with supporters, recruit donors, and enhance get-out-the-vote (GOTV) efforts. Famously, the Obama campaign announced their Vice Presidential selection of Joe Biden to opted in subscribers via text message. The message went out to 2.9 million mobile phones. The phone numbers went into the campaign database.

Finally, when Election Day came, supporters received text messages reminding them to vote. This was much more than a nifty way to end a campaign that exploited text messaging so successfully research has found that SMS is more effective than all GOTV methods other than old fashioned door-to-door canvassing. Canvassing may be more effective at turning out votes, than text messaging, but it costs nearly 20x as much per recruited vote.

The American Red Cross The American Red Cross raised 0,000 dollars in 2008 with its Text 2HELP program. The program is activated during major disasters. According to The Wireless Foundation, subscribers of participating wireless carriers can send a text message to “2HELP” (24357) containing the word “GIVE.” A tax-deductible donation will be made to the American Red Cross for disaster relief efforts. Donations will appear on customers’ monthly bills or be debited from a prepaid account balance.

In 2008, the Text 2HELP campaign was advertised across various communications channels, and received its biggest boost when both Presidential candidates called their constituents to action. During the Republican National Convention, Mike Duncan, the chairman of the RNC, asked convention attendants to take out their mobile phones and text in a donation. The Obama campaign leveraged their own text messaging campaign to aid the Red Cross, sending their entire database of subscribers a message asking them to text GIVE to 24537 (2HELP).

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Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries – education, hospitality, religion, politics, non-profits, technology and more – to develop and execute a text messaging campaign within minutes.

josephjgomez.com Mobile marketing has huge earning potential. Savvy internet marketers are realizing that marketing on cell phones is the new frontier in work from home opportunities. You do NOT need to own a cell phone to market on cell phones! Learn more by clicking on the link at http

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Why You Should Promote Your Business With SMS Marketing

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Why You Should Promote Your Business With SMS Marketing

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Why You Should Promote Your Business With SMS Marketing

By: Ann Wilkinson
Posted: Jul 08, 2009
Views: 502

SMS Marketing is possibly the most effective, personal and direct marketing tool available to businesses today. With 95% of the UK population owning a mobile phone, penetration outstrips the PC by ten to one and according to the IAB, 95% of texts are opened compared with 25% of emails.

These facts, coupled with increasing consumer acceptance of applications other than voice make the mobile phone a powerful new channel for marketers.

Why SMS Marketing works Cheap compared to direct mail and traditional advertising and much more memorable than email. People tend to read virtually every text they get – unlike junk mail, spam or adverts which can be ignored. SMS delivers an effective and immediate call to action. Very effective when used in conjunction with special offers and promotions. And they are viral: people forward mobile messages. SMS Marketing encourages immediate response when 2-way SMS messaging is enabled. Enable text responses to your campaign and you can start to measure success immediately. All enquiries come from interested customers and are easily followed up with a call. SMS Marketing is an ideal method to build loyalty, increase customer retention.

Shortcodes are commonly used in SMS Marketing and SMS advertising. SMS shortcodes are memorable five digit SMS text numbers (e.g. 80806) which are widely used both as an outbound channel where companies text people directly from a shortcode.

SMS short codes are also commonly used as a Direct Response mechanism for TV, Radio, and print advertising. The short code is advertised at the point of display and as its a short, memorable number its easy for people to text in.

Id recommend that when using SMS shortcodes for outbound marketing you also offer people the choice to reply to your message. This can be done by adding a virtual mobile number to your account. A virtual mobile number allows you to receive SMS messages. SMS, more than any other marketing communication method, lends itself to 2-way communication so this should be a main consideration when executing an SMS marketing campaign.

SMS shortcodes, unlike premium rate will only charge the user the standard network rate to text in a response to your SMS advertising so its cheap. However, if you want to allow your prospects to text in for free (you, the supplier pays the standard network rate), you should look for an SMS provider that offers a Freetext service. Freetext services are especially popular with councils who run SMS marketing campaigns to encourage the general public.

Alternatively, you could sign up with an SMS provider who offers a service to send SMS messages via a web-based tool, or even from your email. If you dont require a shortcode SMS service this is a cheap and easy way to send outbound SMS messages to your prospects. Again, add a virtual mobile number to your account and you will be able to receive replies.

A good SMS provider should be able to get you up and running with a campaign in a day or so. As with many direct marketing techniques, if you are considering SMS marketing as part of your overall communications plan, you need to be aware of direct marketing legislation, ensure you only send SMS messages to people who have opted in to receive messages from you and check your SMS marketing complies with privacy and data protection rules. Unsolicited SMS is illegal, intrusive and can harm your brand reputation.

Ann Wilkinson – About the Author:

Ann Wilkinson is Marketing Manager for Esendex, an international SMS Services provider. We provide the free tools to send and receive SMS via Web SMS, PC SMS, Email SMS or integrate your websites or apps directly with our SMS API.

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Article Tags:
sms shortcodes, sms marketing, sms advertising

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