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Without knowing your goals and objectives, I strongly suggest working with a mobile marketing professional to provide strategic insight when using a self service provider. The MMA is constantly updating it’s guidelines and best practices and without the guidance from a mobile marketing professional utilizing a self service sms provider could be detrimental to your marketing strategy.

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Home Page > Technology > Cell Phones > Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

Increasing Mobile Data Usage Fuels Growth In The Mobile And Wireless Market

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Posted: Mar 19, 2010 |Comments: 0
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The mobile and wireless industry in South Asia, Middle East, and North Africa is at different penetration and competition levels. South Asian countries (India, Sri Lanka, Bangladesh and Pakistan) are characterized by low mobile penetration rate, and have presence of cluster of operators. Whereas most of the countries in MENA region have surpassed 100 percent penetrations mark even under controlled competition or duopoly environment. However, all these markets are under growth phase experiencing a downward pressure on average revenue per user (ARPU). Therefore, telecom service providers are unleashing attractive packages to add value to mobile data services to stave off ARPU decline.

New analysis from Frost & Sullivan, Market Engineering Research for Mobile and Wireless Market CY 2008, finds that total market revenue for covered list of countries is over billion in 2008 and estimates this to reach over billion in 2015.

Although the customers are benefiting from the declining call rates and innovative tariff plans, low calling rates are pressurizing the mobile operators, due to the decline in revenue margins.This is likely to result in consolidation in some of the markets like India and Sri Lanka.

India has the highest subscription growth rate, followed by Sri Lanka, Bangladesh, and Pakistan. Low penetration levels in South Asian countries are indicative of the huge untapped market and will translate into high subscriber growth rate in these countries between 2009 and 2015. Most of increased base will be on prepaid services resulting in further rise of prepaid subscriber percentage in these countries.

High uptake of services such as MMS, mobile web browsing, call conferencing, call forwarding, call waiting, mobile banking, and access to other data services are enhancing the outlook for mobile data services market.The rollout of 3G services in some of countries is expected to further bolster market progression.

Israel, with 15 percent data revenue contribution, ranks first among the covered list of countries in the Middle East and North Africa (MENA) region, in terms of data usage. This is attributed to the difficulties of growth through new customer acquisition and voice tariff competition. Therefore, operators are focusing on mobile data and extending their services to provide bundled services.

Barring Israel, all other countries in MENA region prefer prepaid subscription. New mobile operators are introducing services at low prices, especially in the prepaid segment, driving the growth of prepaid subscribers in these markets. Prepaid subscription is well accepted by all the income groups, especially the low-income group, due to the low initial sign-up amount and flexibility in usage.

Intense competition has prompted participants to decrease tariffs, in order to acquire or maintain their market share. To acquire subscribers, operators are launching new schemes and plans with low call rates. With the decline in tariff and handset prices, affordability of the customer is increasing, irrespective of the income of the customer, significantly boosting mobile subscription growth.

Leveraging larger economies of scale is vital for operators to stay afloat despite shrinking profit margins.Telecom service providers in India are sharing towers and base station location sites, and this trend is expected to gain traction in few other countries also.

Market Engineering Research for Mobile and Wireless Market CY 2008 is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following fields: Mobile Value Added Services (MVAS), Telecom Passive Infrastructure Market, Enterprise Mobility Market in India, and An Assement of Potential 3G Market in India . All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
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Home Page > Marketing > International Marketing > The future of Bluetooth Advertising (proximity marketing) in 2011

The future of Bluetooth Advertising (proximity marketing) in 2011

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Posted: Jan 03, 2011 |Comments: 0
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After the release of smartphone statistics reports of 2010 that showed that the smartphones that support Bluetooth Marketing was the most common smartphones in the world:

SMARTPHONE MAKERS

1 Nokia, Finland 24.0 million for 39%

2 RIM, Canada 11.2 million for 18%

3 Apple, USA 8.4 million for 14%

4 HTC, Taiwan 4.5 million for 7%

5 Samsung, South Korea 3.0 million for 5%

6 Motorola, USA 2.7 million for 4%

Rest of smartphone makers 7.9 million

TOTAL smartphones in 2010 Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

SMARTPHONE OPERATING SYSTEMS

1 Symbian (Nokia) 27.0 million for 44%

2 – Android (Google) 11.4 million for 18%

3 – Blackberry (RIM) 11.2 million for 18%

4 iOS/iPhone (Apple) 8.4 million for 14%

5 Windows Mobile (Microsoft) 1.6 million for 3%

Rest of Operating systems 2.1 million

TOTAL smartphone OS devices in Q2 61.7 million _ data is provided by “Tomi Ahonen Consulting”

Almost all Symbian phones (near 44% of the global markets) supports/accepts receiving files sent by Proximity Advertising devices.

Nielson Company releases stats on smartphone usage in October 2010 showing that only 3.5% of smartphone users use Symbian Devices, this means that US markets is no more a good market for Bluetooth Advertising.

StatCounter Global Stats claims that near 75% of Africa’s smartphone users use Symbian OS smartphones, and near 57% of Asia’s smartphone users use Symbian OS smartphones and near 52% of South America’s smartphone users uses Symbian OS smartphones.

These smartphones that supports Bluetooth Marketing technology are mainly concentrated in Africa, South America and Asia.

Based on these data iBlue -the leading core Bluetooth advertising software provider for mini PCs and thin clients- iBlue board of directories announced its main target markets for 2011 will be advertising agencies companies in Latin America, Africa and Asia. Advertising agencies and mobile marketing companies will be targeted with iBlue’s latest Bluetooth Advertising core software, that converts mini PC and thin clients to a fully functioning Proximity Advertising system.

Dr.Khaled Awad the CEO of iBlue stated that “iBlue market share increased in Mexico, Middle East, Latin America and Africa due to the usage of compatible smartphones in these countries and our cost efficient custom Bluetooth Advertising Solutions that we offer for companies that would like to start their Bluetooth advertising Business.” Dr.Awad is expecting a very bright future for Bluetooth Advertising in 2011.

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iBlue www.goiblue.com is an Egyptian based company and a sub of BirdICT, iBlue is the world leader provider of Mobile Advertising Solutions, especially for whole sellers and OEM [ White Labels ] . We provide wide variations of Mobile Advertising Solutions (Bluetooth Advertising Solutions, Online Mobile Content Development Solution and interactive SMS Solutions).

iBlue Bluetooth Advertising offers complete Proximity Marketing solution, used for Mobile Marketing via Bluetooth or what is commonly known as Bluetooth Marketing, we develop the core software of Bluetooth Marketing devices, iBlue solutions is used to advertise via Bluetooth and to launch Bluetooth campaigns using iBlue Bluetooth Advertising firmware. Find more information on goiblue.com.

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Added: September 21, 2009

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Author: 2callcombr

Keywords: Mobile Marketing Bluetooth Marketing Marketing via Bluetooth Bluetooth Proximity 2Call Marketing para celular

Added: September 9, 2009

Mobile marketing has become increasingly popular as an advertising channel. While traditional advertising campaigns, such as television advertising or magazine advertising, have a wider reach, it is so costly and does not guarantee attention. This system capitalizes on what most people have in common and that is cellphones. Its hard to ignore a tone for incoming calls, even the silent mode with vibrate on does its wonders on getting the users attention. One key feature of the Bluetooth Marketing Software is allowing the consumer to opt in and opt out of the service at any time.

Lets say you are an affiliate and you setup the broadcaster in a high traffic area like busy intersections or crowded parks, the broadcaster will continuously scan for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user’s phone, asking if they wish to get free content from the dealership. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won’t ask the same user again in the future.

Bluetooth is also radio-based technology and therefore broadcasting via bluetooth is free of charge. This allows you to advertise your content repeatedly increasing coverage and sales potential at the same time. You save a lot compared to the traditional advertising.

How to become an affiliate

What’s needed are just the Bluetooth Marketing Software ($499.99 – Affiliate fee included) and a 300-meter broadcaster unit with dongles ($1500). Click this link to get started today.

Return of investment

Keeping with the example, lets see how we can make money with bluetooth advertising. You can either earn money by delivering adverts. You can be paid for the number of ads delivered – say $1.00 per ad delivered during a football game. Imagine how many fans watch a football game and think about your income potential. You can also split the advertisers’ revenues generated by your bluetooth marketing system. Say you broadcasted a discount coupon for a combo meal at the nearby food store. Right after the game, football fans went to the store and claimed their coupon. So the storeowner gave you 50% commission for bringing those customers in. Now, that’s a lot.

Another approach to earning money is by way of saving money thru broadcasting your own adverts. Instead of paying thousands of precious dollars to traditional advertisers, you can broadcast your customized content – anytime and anywhere. There are many ways to return your investment but one thing is certain – it returns fast.

Author: blue2media

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Added: September 1, 2009

Author: blue2media

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Added: July 9, 2009

Author: blue2media

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Added: July 9, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 13, 2009

Author: blue2media

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Added: July 12, 2009

Mobile Marketing Versus Proximity Ads

Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don’t have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn’t be annoyed by an ad they asked for in the first place.

Print Ads Versus Proximity Ads

Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don’t even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.

Bill Boards Versus Proximity Ads

Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven’t even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.

Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.

Author: sirqusalfon

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Added: August 15, 2009

Author: wifoTV

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Added: August 11, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 10, 2009